Date

29 October 2019

Pearl Continental Hotel

Karachi

Event Overview

Moving from talk to action in an era of CMO accountability for authenticity, trust, purpose, cultural dialogue, human connection, technological innovation and business growth.

Join us as we come together to celebrate marketing innovation, thought leadership, the new dynamics of brand engagement, CMO influence and our tech-driven future at the 1 st CMO Conference in Pakistan. At our elite, welcome just assembling of the world's top promoting pioneers you’ll gain valuable insights from your peers and premier speakers, the opportunity for dialog and ideas-sharing, and a chance to explore the new frontiers of marketing, advertising and brand-building. You’ll leave inspired to create change and test the boundaries of what’s possible as you drive not just brand but business growth.

Are there new purchaser ventures with the consistent difference in contact focuses? Advertisers have never been in a greater situation than today, and furthermore have never been in a more associated time than now. Computer based intelligence, AR, AI and the opportunity to coordinate information with insight; Programmatic, Blockchain, Chatbots, Brand Safety, trust shortfalls, and the rundown is interminable. Some state that Marketing isn't a vocation, assignment or office. Its what happens each time you draw in with your purchaser. This Conference will update you with whats truly going on in the Pakistani commercial center.

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Speakers and Panelists


Omar Abedin

Director Marketing
Careem

Marium Durrani

Brand Manager
Pakistan Cables

Saman Javed

Head of Marketing Communications
Daraz

Humayun Shaikh

Director Marketing
Unilever Pakistan Food Limited

Shamsah Virani

Director Marketing
Aga Khan University

Salman Ali

GM Marketing
Engro Foods Limited

Kazim Mujtaba

Head of Marketing
Mobilink

PROGRAMME

Registration and Networking

9:30am - 10:00am

10:00am

Inauguration by Chief Guest

Welcome Note by Global Industries Intelligence

10:05am

10:10am

Keynote Speech

From CMO to CEO: Bridging the Gap

In this session a CMO turned CEO will discuss their journey and give tips on how marketers can challenge perceptions and exhibit their influence when it comes to driving company strategies.

10:15am

10:35am

The Influential CMO: Role and Responsibility

This session will focus on the role of CMO influence, what it looks like and how CMOs must regard the responsibility that comes with voice and visibility.

What Makes a CMO?

This session will comprise of recruiters and chief Human Resource executives as they share their insights into the new requirements and resources for the chief marketing role and discuss the possible changes in these requirements and resources in the future.

11:05am

11:25am

Coffee Break

Leaders of Change: The CMOs Role in the Digital Era

This session will touch upon the key attributes CMOs must possess in order to adapt to their tech savvy customers and how to form marketing teams that can embrace the advancement in technology and data in this era.

11:45am

12:05pm - 12:50pm

Panel Discussion: All about Media, Content & Product Partnerships

This session will discuss missed opportunities and digital possibilities, how technology is harnessed for content and data, become technology digital marketing / social media marketing.

Lunch Break

1:00pm - 2:00pm

2:00pm

Trends, Hashtags and Lives: Catering to the Digitally Savvy Generation Z

This session will discuss the importance of developing marketing strategies to the needs of a global generation that has grown up on social media, customer engagement via lives, vertical videos, quizzes, stories and various other social media features and influencer marketing.

Artificial Intelligence Can Be Your Competitive Advantage

The session discusses how taking initiative to learn and experiment with AI can enable marketers to drive revenue growth and can be beneficial for their brands

2:20pm

2:40pm

Marketing goes from Spray and Pray, To Locate and Engage:

The session will discuss how bringing Location Intelligence, OOH Media and IoT technologies bridges the Offline-Online gap with the objective of delivering omnichannel consumer engagement

Coffee Break

3:00pm - 3:20pm

3:20pm

Empowering Consumer:

This session discusses how advertising is increasingly about empowering consumers with the right information. The role of both traditional marketing, data-driven insights and marketing effectiveness.

Marketing for Everyone

This session will focus on inclusivity in marketing, women centered approach and brand humanity--human centered approach.

3:40pm

4:00pm - 4:45pm

Panel Discussion:

Should brands take a stance or get behind a social issue?

Ending note

4:45pm