About Conference
The Marketing & Martech Summit is a premier gathering of marketing leaders, innovators, and technology experts, exploring how brands can thrive in a rapidly evolving digital world. This event blends visionary thinking with practical strategies, showcasing the intersection of creativity, data, and emerging technologies.
The program opens with inspiring keynotes that address the future of marketing, the evolving role of AI, and how human connection remains at the heart of brand success. Thought-provoking panels dive into topics such as brand purpose, trust, and authenticity in a fragmented landscape, and the complexities of choosing the right martech stack for growth.
Attendees will gain insights from compelling case studies highlighting regional brand transformations and hyperlocal campaigns that created global impact. Expert-led sessions will unpack the intricacies of omnichannel customer experience, content strategy in the attention economy, and performance marketing with accurate attribution and ROI measurement.
Interactive formats such as workshops on storytelling and influencer integration, roundtables on performance marketing realities, and live demos of immersive AR/VR ad experiences ensure a hands-on, engaging learning experience. Innovation-focused talks will explore generative AI, marketing automation, and personalization—equipping attendees with the tools to stay ahead in an era of constant change.
Our Speakers
Atin Chabra
Schneider Electric, CMO & Vice President – Marketing, Middle East and Africa
Zeeshan Haider
Al Wathba Insurance, Head of Marketing & Communications
George Yaryura
Mashreq, Senior Vice President Marketing
Marwa KAABOUR
Al- Masaood, Group, Director Marketing & Corporate Communication, Best-Selling Author, and Strategic Marketing Leader.
Naureen Youssef
Marriott International Abu Dhabi, Director of Marketing & PR
Dora HRKAC
Global Marketing & Communications Expert | Official contributor and journalist for Forbes US | Gold Stevie® Award Winner
Conference Agenda
Day 1 – Strategy, Branding & Consumer Engagement
09:00 – 09:30
Opening Ceremony & Keynote: Marketing in the Age of AI & Human Connection
- Setting the tone for the summit with a vision for the future of marketing where advanced technologies like AI, machine learning, and predictive analytics coexist with the irreplaceable power of human storytelling and empathy.
- You will learn:
- How AI can supercharge creativity, segmentation, and campaign precision.
- The importance of maintaining authenticity in a tech-driven world.
- Practical tips for balancing automation with brand warmth.
10:00 – 11:00
Panel Discussion: Brand Purpose & Trust in a Fragmented Digital World
- An in-depth conversation exploring how brands can earn and maintain consumer trust when digital platforms are crowded, competitive, and often riddled with misinformation.
- Discussion points:
- Purpose-driven marketing as a trust-building tool.
- How transparency and social responsibility impact brand perception.
- Examples of brands that successfully navigated trust crises.
11:00 – 11:30
Coffee & Networking Break
- Visit the exhibition area to engage with innovative solution providers, enjoy refreshments, and connect with peers from across the globe.
- Pro Tip: Use this break to meet potential collaborators or industry mentors.
11:30 – 12:15
Case Study Presentation: Regional Brand Evolution – Emirates or Noon.com
- A real-world example of how a powerhouse brand reshaped its identity to stay relevant in an evolving consumer landscape.
- Insights include:
- Strategic rebranding and market repositioning techniques.
- Balancing heritage with innovation.
- Customer engagement tactics during brand transformation.
12:15 – 13:00
Session: Omnichannel CX Strategy – Aligning Offline & Digital Journeys
- Best practices for creating seamless, integrated experiences across brick-and-mortar, web, mobile, and social channels.
- Key takeaways:
- Mapping customer touchpoints for maximum consistency.
- Leveraging data to personalize journeys in real time.
- Avoiding common pitfalls in omnichannel integration.
13:00 – 14:00
Lunch & Tech Innovation Showcase
- A chance to network informally over a buffet lunch while exploring live demos from martech innovators, AI-based customer experience tools, and immersive marketing solutions.
14:00 – 15:30
Interactive Workshop: Storytelling, Brand Building & Influencer Integration
- A hands-on session where participants work in groups to develop compelling brand stories and explore influencer partnerships as amplifiers of trust and reach.
- Workshop benefits:
- Learn narrative frameworks that resonate globally and locally.
- Understand how to select, vet, and collaborate with influencers.
- Walk away with a mini storytelling blueprint for your brand.
15:30 – 16:15
Innovation Talk: Generative AI, Marketing Automation & Personalization
- Exploring the practical use of generative AI in content creation, campaign management, and hyper-personalized consumer experiences.
- Key learning points:
- The role of AI in real-time content adaptation.
- Cost savings and efficiency gains through marketing automation.
- Ethical considerations and consumer trust implications.
16:15 – 16:30
Day 1 Closing Session: Global Trends Shaping Tomorrow’s Brands
- A rapid-fire summary of the day’s insights, global best practices, and emerging trends for marketers aiming to future-proof their strategies.
Day 2 – Martech, Performance & Digital Transformation
09:00 – 09:30
Keynote: CMO Vision 2030 – Building Data-Driven, Purpose-Led Marketing
- A forward-looking keynote on how CMOs can embrace advanced analytics, AI, and predictive modeling while ensuring campaigns remain rooted in brand purpose and social impact.
- You will learn:
- Building a future-ready marketing organization.
- The evolving role of the CMO in digital-first economies.
10:00 – 11:00
Panel Discussion: Martech Ecosystem – Choosing the Right Stack for Growth
- Understanding the explosion of marketing technologies and how to select tools that truly support business growth.
- Discussion points:
- Integrating platforms for smooth cross-team collaboration.
- Avoiding “shiny object syndrome” when choosing new tools.
- ROI measurement frameworks for martech investments.
11:00 – 11:30
Coffee & Networking Break
- Explore partner technologies and make new industry connections in an informal setting.
11:30 – 12:15
Expert Talk: Content Strategy in the Attention Economy
- How to stand out in a content-saturated world where consumer attention spans are shrinking.
- Key takeaways:
- Structuring campaigns for maximum engagement in minimal time.
- Leveraging formats like short-form video, interactive stories, and AR filters.
12:15 – 13:00
Case Study: Hyperlocal Campaigns That Drove Global Impact
- Examining campaigns that used hyperlocal insights to achieve international resonance.
- Insights:
- How understanding micro-cultures can unlock broader markets.
- Tactics for scaling localized campaigns globally.
13:00 – 14:00
Networking Lunch & Product Demos
- Connect with fellow attendees while exploring the latest AR, VR, AI, and analytics tools designed for next-gen marketing.
14:00 – 15:00
Roundtable Discussion: Performance Marketing, Attribution & ROI Realities
- Small-group discussions that allow attendees to dive deep into performance measurement challenges and solutions.
- Benefits:
- Exchange best practices with peers.
- Discover innovative attribution models.
15:30 – 16:00
Live Demo: Immersive Ad Experiences Using AR/VR & Interactive Media
- Hands-on demonstration of next-level ad experiences that blend physical and digital engagement.
- Value: Learn how to create memorable, interactive campaigns that drive measurable results.
16:00 – 16:30
Closing Ceremony & CMO Awards
- Celebrating excellence in marketing innovation, creativity, and leadership.
- Official wrap-up with highlights and key action points for attendees.
Who Should Attend
- Chief Marketing Officers (CMOS)
- Chief Brand Officers (CBOs)
- Chief Growth Officers (CGOs)
- Chief Experience Officers (CXOs)
- Vice Presidents / Senior Vice Presidents of Marketing
- Heads of Brand or Creative Strategy
- Directors of Digital Marketing
- Heads of Customer Experience &
- Engagement Agency
- Founders / CEOs (brand, creative,mediia, PR)
- Senior Product Marketing Leaders
- Marketing Technology (MarTech) Leaders
- Demand Generation & Growth Marketing Executives
- Entrepreneurs / Startup Founders focused on brand gnth
- Sector-specific Marketing Executives (healthcare, finance. tech, etc.)
- Innovation, Data, and Analytics
- Marketing Leaders Senior
- PR & Corporate Communications
- Directors UX / CX Strategists with marketing alignment
- Digital Transformation Leads
- Content Strategy & Creative Directors
- Senior Agency Account Directors / Strategists
About Conference
Our Speakers
Conference Agenda
Who Should Attend
About Conference
The Marketing & Martech Summit is a premier gathering of marketing leaders, innovators, and technology experts, exploring how brands can thrive in a rapidly evolving digital world. This event blends visionary thinking with practical strategies, showcasing the intersection of creativity, data, and emerging technologies.
The program opens with inspiring keynotes that address the future of marketing, the evolving role of AI, and how human connection remains at the heart of brand success. Thought-provoking panels dive into topics such as brand purpose, trust, and authenticity in a fragmented landscape, and the complexities of choosing the right martech stack for growth.
Attendees will gain insights from compelling case studies highlighting regional brand transformations and hyperlocal campaigns that created global impact. Expert-led sessions will unpack the intricacies of omnichannel customer experience, content strategy in the attention economy, and performance marketing with accurate attribution and ROI measurement.
Interactive formats such as workshops on storytelling and influencer integration, roundtables on performance marketing realities, and live demos of immersive AR/VR ad experiences ensure a hands-on, engaging learning experience. Innovation-focused talks will explore generative AI, marketing automation, and personalization—equipping attendees with the tools to stay ahead in an era of constant change.
Our Speakers
Atin Chabra
Schneider Electric, CMO & Vice President – Marketing, Middle East and Africa
Zeeshan Haider
Al Wathba Insurance, Head of Marketing & Communications
George Yaryura
Mashreq, Senior Vice President Marketing
Marwa KAABOUR
Al- Masaood, Group, Director Marketing & Corporate Communication, Best-Selling Author, and Strategic Marketing Leader.
Naureen Youssef
Marriott International Abu Dhabi, Director of Marketing & PR
Conference Agenda
Day 1 – Strategy, Branding & Consumer Engagement
09:00 – 09:30
Opening Ceremony & Keynote: Marketing in the Age of AI & Human Connection
- Setting the tone for the summit with a vision for the future of marketing where advanced technologies like AI, machine learning, and predictive analytics coexist with the irreplaceable power of human storytelling and empathy.
- You will learn:
- How AI can supercharge creativity, segmentation, and campaign precision.
- The importance of maintaining authenticity in a tech-driven world.
- Practical tips for balancing automation with brand warmth.
10:00 – 11:00
Panel Discussion: Brand Purpose & Trust in a Fragmented Digital World
- An in-depth conversation exploring how brands can earn and maintain consumer trust when digital platforms are crowded, competitive, and often riddled with misinformation.
- Discussion points:
- Purpose-driven marketing as a trust-building tool.
- How transparency and social responsibility impact brand perception.
- Examples of brands that successfully navigated trust crises.
11:00 – 11:30
Coffee & Networking Break
- Visit the exhibition area to engage with innovative solution providers, enjoy refreshments, and connect with peers from across the globe.
- Pro Tip: Use this break to meet potential collaborators or industry mentors.
11:30 – 12:15
Case Study Presentation: Regional Brand Evolution – Emirates or Noon.com
- A real-world example of how a powerhouse brand reshaped its identity to stay relevant in an evolving consumer landscape.
- Insights include:
- Strategic rebranding and market repositioning techniques.
- Balancing heritage with innovation.
- Customer engagement tactics during brand transformation.
12:15 – 13:00
Session: Omnichannel CX Strategy – Aligning Offline & Digital Journeys
- Best practices for creating seamless, integrated experiences across brick-and-mortar, web, mobile, and social channels.
- Key takeaways:
- Mapping customer touchpoints for maximum consistency.
- Leveraging data to personalize journeys in real time.
- Avoiding common pitfalls in omnichannel integration.
13:00 – 14:00
Lunch & Tech Innovation Showcase
- A chance to network informally over a buffet lunch while exploring live demos from martech innovators, AI-based customer experience tools, and immersive marketing solutions.
14:00 – 15:30
Interactive Workshop: Storytelling, Brand Building & Influencer Integration
- A hands-on session where participants work in groups to develop compelling brand stories and explore influencer partnerships as amplifiers of trust and reach.
- Workshop benefits:
- Learn narrative frameworks that resonate globally and locally.
- Understand how to select, vet, and collaborate with influencers.
- Walk away with a mini storytelling blueprint for your brand.
15:30 – 16:15
Innovation Talk: Generative AI, Marketing Automation & Personalization
- Exploring the practical use of generative AI in content creation, campaign management, and hyper-personalized consumer experiences.
- Key learning points:
- The role of AI in real-time content adaptation.
- Cost savings and efficiency gains through marketing automation.
- Ethical considerations and consumer trust implications.
16:15 – 16:30
Day 1 Closing Session: Global Trends Shaping Tomorrow’s Brands
- A rapid-fire summary of the day’s insights, global best practices, and emerging trends for marketers aiming to future-proof their strategies.
Day 2 – Martech, Performance & Digital Transformation
09:00 – 09:30
Keynote: CMO Vision 2030 – Building Data-Driven, Purpose-Led Marketing
- A forward-looking keynote on how CMOs can embrace advanced analytics, AI, and predictive modeling while ensuring campaigns remain rooted in brand purpose and social impact.
- You will learn:
- Building a future-ready marketing organization.
- The evolving role of the CMO in digital-first economies.
10:00 – 11:00
Panel Discussion: Martech Ecosystem – Choosing the Right Stack for Growth
- Understanding the explosion of marketing technologies and how to select tools that truly support business growth.
- Discussion points:
- Integrating platforms for smooth cross-team collaboration.
- Avoiding “shiny object syndrome” when choosing new tools.
- ROI measurement frameworks for martech investments.
11:00 – 11:30
Coffee & Networking Break
- Explore partner technologies and make new industry connections in an informal setting.
11:30 – 12:15
Expert Talk: Content Strategy in the Attention Economy
- How to stand out in a content-saturated world where consumer attention spans are shrinking.
- Key takeaways:
- Structuring campaigns for maximum engagement in minimal time.
- Leveraging formats like short-form video, interactive stories, and AR filters.
12:15 – 13:00
Case Study: Hyperlocal Campaigns That Drove Global Impact
- Examining campaigns that used hyperlocal insights to achieve international resonance.
- Insights:
- How understanding micro-cultures can unlock broader markets.
- Tactics for scaling localized campaigns globally.
13:00 – 14:00
Networking Lunch & Product Demos
- Connect with fellow attendees while exploring the latest AR, VR, AI, and analytics tools designed for next-gen marketing.
14:00 – 15:00
Roundtable Discussion: Performance Marketing, Attribution & ROI Realities
- Small-group discussions that allow attendees to dive deep into performance measurement challenges and solutions.
- Benefits:
- Exchange best practices with peers.
- Discover innovative attribution models.
15:30 – 16:00
Live Demo: Immersive Ad Experiences Using AR/VR & Interactive Media
- Hands-on demonstration of next-level ad experiences that blend physical and digital engagement.
- Value: Learn how to create memorable, interactive campaigns that drive measurable results.
16:00 – 16:30
Closing Ceremony & CMO Awards
- Celebrating excellence in marketing innovation, creativity, and leadership.
- Official wrap-up with highlights and key action points for attendees.
Who Should Attend
- Chief Marketing Officers (CMOS)
- Chief Brand Officers (CBOs)
- Chief Growth Officers (CGOs)
- Chief Experience Officers (CXOs)
- Vice Presidents / Senior Vice Presidents of Marketing
- Heads of Brand or Creative Strategy
- Directors of Digital Marketing
- Heads of Customer Experience &
- Engagement Agency
- Founders / CEOs (brand, creative,mediia, PR)
- Senior Product Marketing Leaders
- Marketing Technology (MarTech) Leaders
- Demand Generation & Growth Marketing Executives
- Entrepreneurs / Startup Founders focused on brand gnth
- Sector-specific Marketing Executives (healthcare, finance. tech, etc.)
- Innovation, Data, and Analytics
- Marketing Leaders Senior
- PR & Corporate Communications
- Directors UX / CX Strategists with marketing alignment
- Digital Transformation Leads
- Content Strategy & Creative Directors
- Senior Agency Account Directors / Strategists